TikTok Shop Violation Recovery Center

Opening Triage: Which path applies to me? (read first ~90 seconds)

Identify your crisis:

90-Second Action Checklist

1. Screenshot your current Account Health/warning email (timestamp visible).
2. Open Seller Center → check LDR% and VTR% (many regions cite 4% and 95%).
3. Count pending “Awaiting Shipment” orders and note dispatch deadlines (often 2 business days; US excludes Sat/Sun + federal holidays).
4. Note violation points and milestones (12 / 24 / 36 / 48). The US reset is commonly cited as 180 days.
5. Estimate revenue at risk (monthly ÷ 30 × likely days down).
6. Start monitoring: turn on countdown alerts (T-12 / T-4) so nothing slips while you assemble the appeal.

SECTION A (CODE RED): How do I recover if I’m already suspended?

Direct answer: Fix the root operational cause first, then submit a tight appeal with timestamps and a prevention plan. Keep on-time dispatch rolling while the case is reviewed (TikTok shop account suspended recovery).

1) Situation Assessment

A suspension pauses selling privileges pending review. Typical triggers:

• Spike in Late Dispatch Rate (LDR)
• Valid Tracking Rate (VTR) < 95%
• Repeated cancellations
• Cumulative violation points approaching 48 (region-specific thresholds)

US materials note 180-day point resets; 48 points can lead to permanent bans. TikTok counts business days, not calendar days (the US excludes Saturdays, Sundays, and federal holidays).

2) Timeline (first 48 hours)

Hour 0–2

• Capture evidence: Account Health screenshots, warning emails, LDR/VTR trends, pending order list.
• Freeze risky operations: stop non-urgent campaigns that may add orders you can’t dispatch.
• Triage pending orders by earliest deadline.

Hour 2–6

• Post tracking on all ready orders; ensure carrier + service codes are correct for VTR validity.
• For labels created but not scanned, ensure handoff to carrier before your local cutoff.

Hour 6–12

• Submit appeal packet with timestamps, tracking proof, and a prevention plan (template in Part 4).

Hour 12–24

• Monitor decisions; ship the remaining queue; update buyers with accurate ETAs.
• Log every corrective action for your audit trail.

Hour 24–48

• If appeal is pending, send supplemental evidence (pickup manifests, scan logs).
• Begin prevention routines (Part 5) so you don’t slide back.

3) Required Evidence (one labeled PDF bundle)

Keep it tight: compile everything into a single PDF with clearly labeled sections.

• Account Health screenshots (reason & time)
• 30-day order export; pending list with Dispatch-by
• Last 50 tracking events (carrier acceptance scans with timestamps)
• Pickup manifests / carrier handoff confirmations
• Action timeline (what you fixed, when)

4) Recovery Actions (in order)

1. Fix the cause → normalize VTR (95%+) → push LDR < 4% (oldest deadlines first) → enable T-12/T-4 alerts → submit appeal.

(This sequence prevents TikTok shop 7-day auto cancellation cascades.)

5) Success Story (composite, realistic)

US cosmetics shop: LDR 5.2%, VTR 92% during holidays. They exported 30 days of orders, showed 42 labels created before the cutoff, attached two USPS manifests with same-day scans, and proved a two-day courier outage. They shipped 61 remaining orders, raised VTR to 97%, and enforced a 9 PM internal cutoff with T-12/T-4 alerts. Suspension lifted in 36 hours; LDR fell to 2.1% next week.

SECTION B (CODE ORANGE): What should I do after a violation warning email (24–48 hr window)?

Direct answer: Ship oldest-due first, fix invalid tracking, document a small prevention note, and align operations to business-day rules (TikTok shop account warning received).

1) Situation Assessment

A violation warning email signals drifting metrics or a policy breach. Common scenarios:

• LDR approaching 4%
• VTR slipping under 95%
• Point accumulation trending to 12 / 24 / 36 milestones

2) Timeline (hour-by-hour)

Hour 0–1

• Screenshot the email and Account Health page.
• Identify the oldest dispatch-by deadlines first.

Hour 1–3

• Ship oldest first; print labels; hand off to carrier.
• Verify tracking validity (correct courier + service).

Hour 3–12

• Write an internal note: root cause + steps.
• Start T-12/T-4 alerts on orders.

Hour 12–24

• If the warning cited policy numbers (e.g., LDR definition or VTR), align operations to those definitions (business-day dispatch; verify local holiday handling).

Hour 24–48

• Send a proactive message via Seller Center for any order likely to cut it close; document it for your appeal log.

3) Required Evidence

• Warning email screenshot (headers/time)
• At-risk order list with Dispatch-by timestamps
• Tracking proof and pickup manifests
• Internal prevention note (who does what, when)

4) Recovery Actions

1. Reduce LDR: pull any order within 12 hours of the deadline to the front.
2. Fix VTR: clean invalid tracking entries (target ≥ 95%).
3. Document: keep an hour-by-hour action log.
4. If your region shifted TTS → RTS for LDR (2 working days to mark Ready to Ship), update cutoffs now.

5) Success Story

A crafts seller received a warning at 7:22 PM with 47 orders due by 9 PM Monday. They sorted by Dispatch-by, corrected 8 invalid tracking entries suppressing VTR, and used a T-4 sweep. Result: LDR peaked at 3.7% (no suspension), VTR 97% by Tuesday.

SECTION C (CODE YELLOW): How do I pull LDR below 4% fast?

Direct answer: Prioritize by Dispatch-by window, use countdowns, and ensure acceptance scans land before the cutoff (avoid TikTok shop 9 pm cutoff missed).

1) Situation Assessment

LDR measures orders not dispatched within the required window (often 2 business days, region-specific). Guides emphasize a 7-day measurement window, business-day handling, and timely status updates (US excludes Sat/Sun/federal holidays).

2) Timeline (first 48 hours)

Hour 0–2

• Export last 7 days of orders; count total and late.
• Identify today + tomorrow deadlines.

Hour 2–6

• Batch print labels by earliest deadline; handoff to carrier.
• Verify status updates are pushed promptly (avoid sync delays causing false “late” flags).

Hour 6–24

• Fix invalid tracking (wrong courier/service breaks VTR).
• Begin hourly sweeps for orders inside T-12 and T-4 windows.

Hour 24–48

• Re-compute LDR with the calculator in Part 3; validate you’re trending <4%.

3) Required Evidence

7-day order/late counts with timestamps • Tracking logs showing handoff before cutoff • Screenshots of countdown alerts

• 7-day order/late counts with timestamps
• Tracking logs showing handoff before cutoff
• Screenshots of countdown alerts

4) Recovery Actions (numbered)

1. Prioritize by deadline, not order value.
2. Correct tracking metadata → VTR ≥ 95%.
3. Shorten handling temporarily (move packaging earlier in the day).
4. Enable only T-12/T-4 alerts (keep signal clean; one primary CTA per screen).

This prevents TikTok shop weekend orders from being dispatched late and stops the TikTok shop ldr 4.8% drift.

SECTION D (CODE BLUE): What do I do after first violation points?

Direct answer: Stop further breaches for 7 days, document the fix, then appeal with proof (avoid escalation toward TikTok shop 36 violation points).

1) Situation Assessment

TikTok assigns violation points for policy breaches. Milestones at 12 / 24 / 36 / 48 trigger escalating restrictions; 48 can mean permanent deactivation (region dependent). US guidance often shows 180-day resets; verify your region’s rules.

2) Timeline (hour-by-hour)

• 0–1h: Document the exact violation, timestamp, and affected orders.
• 1–6h: Remove the root cause (fix tracking validity or ensure same-day handoffs).
• 6–24h: Prepare appeal packet (three specific facts + three fixes).
• 24–48h: Submit the prevention plan and monitor Account Health daily.

3) Required Evidence

• Points screenshot (with time)
• Linked order/ship logs
• Before/after process diagram (what changed)

4) Recovery Actions

1. Stop the bleeding (no new violations for 7 days)
2. Appeal when the fix is verifiably in place
3. Adopt Part 5 routines

5) Success Story

A collectibles shop received 12 points for late dispatch during a regional holiday week. They proved business-day miscalculation and provided pickup confirmations; points were removed after review, and they added holiday overrides and earlier cutoffs to prevent repeats.

PART 3: Practical Tools (with actual math)

1) LDR RISK CALCULATOR: how many can go late before 4%?

Inputs:

• current LDR, totals (T/L), run-rate (R) next 2 days, expected late (r_late)

Outputs:

• projected LDR in 48h; maxLate you can afford before crossing 4%

Formula:

Current LDR = L / T × 100%

In 48h: T′ = T + 2R, L′ = L + 2 × r_late

Projected LDR (48h) = L′ / T′ × 100%

maxLate = 0.04 × T′ − L (round down)

If maxLate ≤ 0, you’re already over 4% → ship now and avoid any new lates

Example:

T=700, L=28 (4.0%); R=150/day; r_late=3/day → T′=1000, L′=34 → 3.4%; maxLate=12 across 48h

Try it: TokHQ LDR calculator (link on your site).

(This helps you save TikTok shop from suspension during spikes.)

2) DEADLINE CALCULATOR (business-day aware): when is dispatch actually due?

Inputs:

• local order timestamp, region, cutoff hour (e.g., 9:00 PM), processing window (2 business days, verify in your region)

Logic:

• before/after cutoff → Day 1 = same or next working day → deadline = end of Day 2 at cutoff (e.g., 8:59:59 PM)

Some regions have updated LDR to check RTS within 2 working days. Confirm your region’s policy.

US examples (9 PM cutoff):

• Fri 5:30 PM → Day 1 = Fri, Day 2 = Mon → Due Mon 8:59 PM
• Fri 9:45 PM → Day 1 = Mon, Day 2 = Tue → Due Tue 8:59 PM

Helpful anchor: TikTok shop dispatch deadline calculator (link on your site)

3) REVENUE IMPACT TOOL: what’s the real cost of downtime?

Inputs:

• monthly revenue (M), suspension length (D days), recovery loss (e.g., 20% of daily for the first week back)

Math:

• Daily = M/30; Direct loss = Daily × D; Recovery loss = Daily × 0.20 × min(7, D_recovery); Total ≈ Direct + Recovery

Example:

M=$60,000; D=3 → Daily=$2,000 → Direct=$6,000; Recovery=$2,800 → $8,800 total at risk

Use this to choose overtime vs. risk in peak weeks (classic TikTok shop $50k revenue at risk scenario)

PART 4: Evidence Templates

Appeal Packet Checklist

Appeal Template (paste & customize)

(Use for TikTok shop appeal, late dispatch penalty, and related disputes.)

PART 5: Prevention Routines

Daily (≈5 minutes each sweep)

Weekly Focused Tasks

• Monday: Audit last week’s lates → root causes (cutoff misses, courier delays).
• Wednesday: Review top 10 SKUs for address/weight accuracy (label errors cause scan delays).
• Friday: Enable surge mode for weekends (pre-print labels, backup courier).
• Sunday: Plan Monday volume (kits pre-packed, shifts set, alerts verified).

Why this works: It lines up with TikTok’s two-business-day window, keeps VTR above 95%, and prevents point accumulation that leads to 12/24/36/48 milestones.

⚠️ Platform Gotchas That Will Burn You

FAQ (fast answers)

Is it 2 calendar or business days?

Business days in many regions. The US excludes Saturdays, Sundays, and federal holidays. Confirm locally.

My region checks RTS (Ready to Ship) rather than TTS. What now?

Treat RTS within 2 working days as operative where rolled out; verify in your region’s policy updates.

How strict is VTR?

Many references cite ≥ 95%. Ensure courier + service codes are correct and tracking numbers are verifiable.

When do violation points clear?

US materials show 180-day resets; other regions vary. Always verify your local rules.

How do I avoid cut-off misses?

Use T-12/T-4 alerts, stage at docks, and split shipments if half is ready, which prevents TikTok shop 9pm cutoff missed cascades.

Can I really save the account tonight?

Yes. Ship the oldest due first, fix VTR, keep countdowns on, and submit a documented appeal to save TikTok shop from suspension.

Platform-specific quirks to remember

• Business-day math is central; avoid assuming calendar days. TikTok has documented transitions from calendar→working days.
• Cutoff hour matters (e.g., 9 PM local). Orders after cutoff start counting the next business day.
• Two core metrics to stabilize fast: LDR <4% and VTR ≥95% (commonly cited guardrails).

Notes on using tools (if you need a safety net tonight)

Monitoring without changing your stack: Watcher mode shows countdown pills (T-12/T-4), orders at risk first, and never purchases labels or posts RTS/tracking on your behalf. That keeps you policy-safe while you fix the queue.

Connector-aware behavior: If another system already posted tracking, TokHQ marks the order as external handled and suppresses actions—avoiding double-posts and noise during an emergency.

Under the hood (why it’s reliable): Deadlines are computed server-side with business-day/holiday tables; alerts are idempotent (T-12/T-4), and the system is designed to handle duplicate webhooks safely and log a clear compliance trail.

You don’t need to adopt new fulfillment tools at 8:45 PM. Use a read-only monitor to stop the bleeding first. Then automate later.

Appendices

A) Real Timeline Examples (US, 9 PM cutoff)

These examples assume: business days exclude weekends/federal holidays (US) and your store’s cutoff is 9:00 PM local. Always verify your region’s rules.

• Order placed Fri 5:59 PM → Day 1 = Fri, Day 2 = Mon → Due Mon 8:59 PM.
• Order placed Fri 9:01 PM → Day 1 = Mon, Day 2 = Tue → Due Tue 8:59 PM.
• Order placed Wed before a Thu federal holiday at 10 AM → Day 1 = Wed, Day 2 = Fri → Due Fri 8:59 PM.

B) Calculator Recap (for screenshots)

• LDR Risk: L′/T′ formula; maxLate until 4%.
• Deadline: before/after cutoff → add 2 business days → cutoff time.
• Revenue Impact: (M/30 × D) + (M/30 × 0.2 × up to 7).

C) Evidence & Compliance Log

Keep an append-only log of actions (what, who, when). If you use an ops system, ensure it can’t edit past entries (append-only).

Final sanity check for the Friday 8:45 PM scenario

1. Sort by dispatch-by, not by order value.
2. Clear anything in T-4 first, then T-12.
3. Validate tracking entries (courier + service) to keep VTR ≥95%.
4. If you got a tiktok shop violation warning email, screenshot it, fix the queue, and submit a tight appeal with timestamps (Part 4).
5. Keep one primary action per screen; don’t bounce between tools.

Source & credibility notes

• Violation points & resets (US): Seller University indicates milestones at 12/24/36/48 and 180-day resets.
• Business-day dispatch (US): Business days exclude Sat/Sun/federal holidays.
• LDR definition window: Seven-day window; dispatch within working days emphasized in multiple regional pages.
• Common performance guardrails: LDR <4%, VTR ≥95% widely cited by 2024–2025 sources.